For many people, data is something that hangs them out of the throat and provides associations to giant, large, incomprehensible Excel sheets and many hours of tedious work to validate and correct.
We believe that data is not just data, but essential knowledge that can be used to boost your business. If you use data in the right way with the full yield, you can reach much higher heights than you would immediately expect.
Are you sure the customer data you have is getting the best return? Do you know whether you’re spending your energy on long-term customer relationships or customers that will only stay for a short period of time? And do you know the Value of your Customer Lifetime Value (CLV) or your customers value throughout their “lifetime”?